Gaultier Divine – Jean Paul Gaultier

Graphic design
Apartamento Studios

Brand
Jean Paul Gaultier

Printing
Nexe Impressions

Madonna wore an iconic cone-shaped corset designed by Jean Paul Gaultier during the 1990 Blond Ambition World Tour, which went down in history as a pop culture icon.

Now, Madonna’s “The Cone Bra” is resurrected with the launch of the new haute couture designer fragrance, Gaultier Divine. To celebrate the launch, a press kit is designed, showcasing the new perfume along with a second exclusive item in collaboration with jewelry designer Alan Crocetti: “The Cone Bra Ring”. Made of 925 sterling silver and gold-plated, this piece combines Gaultier’s iconic Cone Bra with Alan Crocetti’s signature wrap-around rings.

Puig Group once again partners with Apartamento Studios for the graphic design of the set, and with Nexe Impressions to bring the press kit to life. The perfume is presented in a box with a drawer, accompanied by the ring. The kit also includes a postcard and a booklet about Gaultier’s new fragrance, all delivered in a polyester-coated metallic gold finish bag.

TECHNICAL SPECIFICATIONS

Bag

Paper
Coated 200 g
Printing
Metallic gold polyester film
Finishes
Glossy lamination
Double-sided white stamping

Box

Paper
Inner support: double-sided gray compact board
Outer lining: Smooth Geltex 130 g
Handle: Beige cotton ribbon
Pool: White EVJ 45 foam (6 cm height)
Pool cover: Smooth Geltex 200 g
Printing
Lining: Offset 1/0
Box: Metallic gold polyester film
Finishes
Lining: Machine varnish + Black stamping
Box: Glossy lamination + White stamping

Booklet

Format
148 x 210 mm
Paper
Cover: Symbol Tatami 210 g by Fedrigoni Paper
Interior: Symbol Tatami 120 g by Fedrigoni Paper
Printing
Cover: 0/0
Interior: LED UV, 4/4 CMYK
Binding
Saddle-stitched with two staples
Finishes
Gold hot foil stamping on the cover
Printing in 4 languages

Postcard

145 x 200 mm
Paper
Symbol Tatami 210 g by Fedrigoni Paper
Finishes
One-sided Luxor 457 Gold hot foil stamping
One-sided black stamping