{"id":19903,"date":"2022-12-12T08:00:58","date_gmt":"2022-12-12T06:00:58","guid":{"rendered":"https:\/\/www.nexeimpressions.com\/?p=19903"},"modified":"2022-12-12T09:53:55","modified_gmt":"2022-12-12T07:53:55","slug":"212-heroes-her-carolina-h","status":"publish","type":"post","link":"https:\/\/nexeimpressions.com\/en\/212-heroes-her-carolina-h\/","title":{"rendered":"212 Heroes (HER) &#8211; Carolina Herrera"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-19903 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/nexeimpressions.com\/en\/portfolio_page\/212-heroes-her-carolina-herrera-grup-puig\/f_mg_0249-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0249-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0249-150x150.jpg 150w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0249-300x300.jpg 300w, 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https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273-1024x1024.jpg 1024w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273-768x768.jpg 768w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273-570x570.jpg 570w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273-500x500.jpg 500w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273-1000x1000.jpg 1000w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0273.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/nexeimpressions.com\/en\/portfolio_page\/212-heroes-her-carolina-herrera-grup-puig\/f_mg_0272-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" 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srcset=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-150x150.jpg 150w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-300x300.jpg 300w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-1024x1024.jpg 1024w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-768x768.jpg 768w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-570x570.jpg 570w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-500x500.jpg 500w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-1000x1000.jpg 1000w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0270-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0270.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/nexeimpressions.com\/en\/portfolio_page\/212-heroes-her-carolina-herrera-grup-puig\/f_mg_0269-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-150x150.jpg 150w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-300x300.jpg 300w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-1024x1024.jpg 1024w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-768x768.jpg 768w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-570x570.jpg 570w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-500x500.jpg 500w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-1000x1000.jpg 1000w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Client<br \/>\n<\/strong><\/span><a href=\"https:\/\/apartamentostudios.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Apartamento Studios<\/strong><\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Creative Director<br \/>\n<\/strong><\/span><strong>Mariana Mart\u00edn<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Graphic production direction<br \/>\n<\/strong><\/span><strong>Nexe Impressions<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Brand<br \/>\n<\/strong><\/span><strong>Carolina Herrera<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Project<br \/>\n<\/strong><\/span><strong>212 Heroes (Her) &#8211; Carolina Herrera<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<span data-contrast=\"auto\">212 Heroes (Her) &#8211; Carolina Herrera\u00a0<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<a href=\"https:\/\/www.carolinaherrera.com\/es\/es\/editorial\/holiday-campaign-22\/?utm_source=adwords&amp;utm_medium=paid_search_brand&amp;utm_content=conversion&amp;utm_bu=fragrance&amp;utm_mkbr=brd_esp&amp;utm_campaign=CH_ESP_Brand_SPA_ALL_Global_CONS&amp;utm_term=carolina%20herrera&amp;utm_clicktype=main_ad&amp;gclid=CjwKCAiAs8acBhA1EiwAgRFdw22HH1MsUGIcr9JhSWupMiKisfEkWYf0y017RyI1Rn_yIQw3-yl5HBoCM5kQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Carolina Herrera<\/a> (<a href=\"https:\/\/www.puig.com\/es\/brands\/carolina-herrera\" target=\"_blank\" rel=\"noopener\">Grup Puig<\/a>) launched its perfume for a female audience that loves freedom and modernity, the CH212 Her. To spread the product and its story among specialised journalists and influencers around the world, they commissioned the Barcelona-based graphic studio, <a href=\"https:\/\/apartamentostudios.com\/\" target=\"_blank\" rel=\"noopener\">Apartamento Studios<\/a>, to come up with the most suitable graphic concept.<\/p>\n<p>The team of Apartemento Studios, led by <strong>Mariana Mart\u00edn<\/strong>, created a macro-packaging as a container box where several elements can be found: a <strong>skateboard<\/strong>, a <strong>fanzine-book<\/strong>, <strong>postcards<\/strong>, <strong>stickers<\/strong> and of course the <strong>perfume bottle<\/strong>.<\/p>\n<p>A technical challenge in every sense of the word, involving the work of more than six specialised suppliers that <strong>Nexe Impressions<\/strong> has selected, advised, coordinated and supervised, to achieve a complex product and a spectacular result that we invite you to appreciate in the images.<\/p>\n<p>Once again, the constant dialogue and work between the team at Apartamento Studios (creative studio) and Nexe Impressions (experts in graphic production) has borne fruit in the form of an impact press kit that has delighted the end client and its target audience, another challenge in which we have enjoyed ourselves like children with their new toy![\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]<\/p>\n<h3><strong>TECHNICAL SPECIFICATIONS<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h4>Box<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Compact grey 2-sided<br \/>\nOuter and inner lining Geltex Blanco Nieve of 111 g.<br \/>\nPool with white Compacto on one side<br \/>\nFolding pool liner of 250 g.<br \/>\nLining printed in 2 + 0 with Pantone inks[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4>Book<\/h4>\n<p>[\/vc_column_text][vc_column_text]Format: 25,3 x 32,8 cm<br \/>\nInside pages: 112 to 4 + 4 led uv on Paper Magno Gloss 150 g.<br \/>\nCovers: Geltex Blanco nieve of 115 g. printed in 4 + 0 wityh silk acrylic<br \/>\nHeadbands: 4 + 4 Led UV on Paper Magno Gloss of150g.<br \/>\nAdhesive matt 170g printed on 4 + 0 and acrylic varnish<br \/>\nBinding: 2,5 mm hard cover, flat spine, with pink headbands and pink KURZ stamping<br \/>\nFinishing: bas-relief on the front cover 13,5 x 17 cm[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h4>Postcard<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]500 eco-friendly sheets open<br \/>\nFormat: 10,00 x 15,00 cm<br \/>\nBacking: Recycled of 250 gr\/m2<br \/>\nPrinted on 1 side<br \/>\nColour: CMYK[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4>Sticker<\/h4>\n<p>[\/vc_column_text][vc_column_text]600 stickers<br \/>\nFormat: 45 x 30 cm<br \/>\nBacking: Super Glossy High Grip Adhesive of 180 gr\/m2 Printed on 1 side in CMYK<br \/>\nLamination: Glossy 23\u00b5 on one side<br \/>\nDie-cutting: HD crease cut Half die-cut with 30 shapes[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Carolina Herrera (Grup Puig) launched its perfume for a female audience that loves freedom and modernity, the CH212 Her. To spread the product and its story among specialised journalists and influencers around the world, they commissioned the Barcelona-based graphic studio, Apartamento Studios, to come up with the most suitable graphic concept.<\/p>\n","protected":false},"author":1,"featured_media":19819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[199],"tags":[],"class_list":["post-19903","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-press-kit-en","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>212 Heroes (HER) - Carolina Herrera &#8211; Nexe Impressions<\/title>\n<meta name=\"description\" content=\"Carolina Herrera (Grup Puig) launched its perfume for a female audience that loves freedom and modernity, the CH212 Her. 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