{"id":19907,"date":"2022-12-12T08:00:58","date_gmt":"2022-12-12T06:00:58","guid":{"rendered":"https:\/\/www.nexeimpressions.com\/?p=19907"},"modified":"2022-12-12T09:56:14","modified_gmt":"2022-12-12T07:56:14","slug":"212-heroes-her-carolina-h","status":"publish","type":"post","link":"https:\/\/nexeimpressions.com\/fr\/212-heroes-her-carolina-h\/","title":{"rendered":"212 Heroes (HER) &#8211; Carolina Herrera"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_column_text]<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: 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srcset=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-150x150.jpg 150w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-300x300.jpg 300w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-1024x1024.jpg 1024w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-768x768.jpg 768w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-570x570.jpg 570w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-500x500.jpg 500w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-1000x1000.jpg 1000w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0271.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0270-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0270.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/nexeimpressions.com\/fr\/portfolio_page\/212-heroes-her-carolina-herrera-grup-puig\/f_mg_0269-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-150x150.jpg 150w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-300x300.jpg 300w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-1024x1024.jpg 1024w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-768x768.jpg 768w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-570x570.jpg 570w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-500x500.jpg 500w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-1000x1000.jpg 1000w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269-700x700.jpg 700w, https:\/\/nexeimpressions.com\/wp-content\/uploads\/2022\/12\/F_MG_0269.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Client<br \/>\n<\/strong><\/span><a href=\"https:\/\/apartamentostudios.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Apartamento Studios<\/strong><\/a>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"color: #d13f52;\"><strong>Direction artistique<br \/>\n<\/strong><\/span><strong>Mariana Mart\u00edn<\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<span style=\"color: #d13f52;\"><strong>Direction de la production graphique<br \/>\n<\/strong><\/span><strong>Nexe Impressions<\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"color: #d13f52;\"><strong>Marque<br \/>\n<\/strong><\/span><strong>Carolina Herrera<\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"color: #d13f52;\"><strong>Projet<br \/>\n<\/strong><\/span><strong>212 Heroes (Her) &#8211; Carolina Herrera<\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<span data-contrast=\"auto\">212 Heroes (Her) &#8211; Carolina Herrera\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]La marque <a href=\"https:\/\/www.carolinaherrera.com\/es\/es\/editorial\/holiday-campaign-22\/?utm_source=adwords&amp;utm_medium=paid_search_brand&amp;utm_content=conversion&amp;utm_bu=fragrance&amp;utm_mkbr=brd_esp&amp;utm_campaign=CH_ESP_Brand_SPA_ALL_Global_CONS&amp;utm_term=carolina%20herrera&amp;utm_clicktype=main_ad&amp;gclid=CjwKCAiAs8acBhA1EiwAgRFdw22HH1MsUGIcr9JhSWupMiKisfEkWYf0y017RyI1Rn_yIQw3-yl5HBoCM5kQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Carolina Herrera<\/a> (<a href=\"https:\/\/www.puig.com\/es\/brands\/carolina-herrera\" target=\"_blank\" rel=\"noopener\">Grup Puig<\/a>) a lanc\u00e9 son parfum pour un public f\u00e9minin qui aime la libert\u00e9 et la modernit\u00e9, CH212 Her. Pour diffuser le produit et son histoire aupr\u00e8s des journalistes sp\u00e9cialis\u00e9s et des influenceurs du monde entier, ils ont charg\u00e9 le studio graphique de Barcelone, <a href=\"https:\/\/apartamentostudios.com\/\" target=\"_blank\" rel=\"noopener\">Apartamento Studios<\/a>, de trouver le concept graphique le plus adapt\u00e9.<\/p>\n<p>L&rsquo;\u00e9quipe d&rsquo;Apartamento Studios, dirig\u00e9e par <strong>Mariana Mart\u00edn<\/strong>, a cr\u00e9\u00e9 un macro-packaging sous la forme d&rsquo;une bo\u00eete-conteneur o\u00f9 l&rsquo;on peut trouver plusieurs \u00e9l\u00e9ments : un <strong>skateboard<\/strong>, un <strong>fanzine-livre<\/strong>, des <strong>cartes postales<\/strong>, des <strong>autocollants<\/strong> et, bien s\u00fbr, le flacon avec le <strong>parfum<\/strong>.<\/p>\n<p>Un d\u00e9fi technique dans tous les sens du terme, impliquant le travail de plus de six fournisseurs sp\u00e9cialis\u00e9s que <strong>Nexe Impressions<\/strong> a s\u00e9lectionn\u00e9s, conseill\u00e9s, coordonn\u00e9s et supervis\u00e9s, afin de r\u00e9aliser un produit complexe et un r\u00e9sultat spectaculaire que nous vous invitons \u00e0 appr\u00e9cier dans les images ci-jointes.<\/p>\n<p>Une fois de plus, le dialogue et le travail constants entre l&rsquo;\u00e9quipe d&rsquo;Apartamento Studios (studio de cr\u00e9ation) et Nexe Impressions (experts en production graphique) ont port\u00e9 leurs fruits sous la forme d&rsquo;un dossier de presse d&rsquo;impact qui a ravi le client final et son public cible, un autre d\u00e9fi dans lequel nous nous sommes amus\u00e9s comme des enfants avec leur nouveau jouet![\/vc_column_text][vc_empty_space height=\u00a0\u00bb70px\u00a0\u00bb][vc_column_text]<\/p>\n<h3><strong>CARACT\u00c9RISTIQUES TECHNIQUES<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h4>Bo\u00eete<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]Gris compact \u00e0 2 faces<br \/>\nDoublure ext\u00e9rieure et int\u00e9rieure Geltex Blanco nieve de 111 g.<br \/>\nPool Compacto blanco sur une face<br \/>\nLiner de piscine folding 250 g.<br \/>\nDoublure imprim\u00e9e en Pantone[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n<h4>Livre<\/h4>\n<p>[\/vc_column_text][vc_column_text]Format: 25,3x 32,8 cm<br \/>\nPages int\u00e9rieures: 112 \u00e0 4+4 led uv sur Papel Magno Gloss 150 g.<br \/>\nCouvertures: Geltex Blanco Nieve 115 g. imprim\u00e9 \u00e0 4 + 0 avec soie acrylique<br \/>\nGardes : 4+4 led uv sur Papel Magno Gloss 150g.<br \/>\nAutocollant mat 170 g. imprim\u00e9 \u00e0 4 + 0 avec vernis acrylique<br \/>\nReliure: couverture cartonn\u00e9e 2,5 mm, dos plat avec tranchefiles roses et stamping Kurz rose<br \/>\nFinition: bas-relief sur le couvercle avant 13,5 x 17 cm[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h4>Carte postale<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]500 feuilles \u00e9cologiques<br \/>\nFormat ouvert: 10 x 15 cm<br \/>\nDos: Recycl\u00e9 de 250 g.<br \/>\nImprim\u00e9 sur 1 c\u00f4t\u00e9 imprim\u00e9 a CMJN[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<\/p>\n<h4>Autocollants<\/h4>\n<p>[\/vc_column_text][vc_column_text]600 autocollants Format: 45,00 x 30,00 cm<br \/>\nSupport: Adh\u00e9sif super brillant \u00e0 haute adh\u00e9rence 180 gr\/m2<br \/>\nImprim\u00e9 sur un c\u00f4t\u00e9 imprim\u00e9 en CMJN<br \/>\nPelliculage: Brillant 23\u00b5 1 face<br \/>\nD\u00e9coupage: d\u00e9coupe HD<br \/>\nD\u00e9coupe \u00e0 l&#8217;emporte-pi\u00e8ce avec 30 formes[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La marque Carolina Herrera (Grup Puig) a lanc\u00e9 son parfum pour un public f\u00e9minin qui aime la libert\u00e9 et la modernit\u00e9, CH212 Her. Pour diffuser le produit et son histoire aupr\u00e8s des journalistes sp\u00e9cialis\u00e9s et des influenceurs du monde entier, ils ont charg\u00e9 le studio graphique de Barcelone, Apartamento Studios, de trouver le concept graphique le plus adapt\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":19820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[200],"tags":[],"class_list":["post-19907","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-press-kit-fr","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>212 Heroes (HER) - Carolina Herrera &#8211; Nexe Impressions<\/title>\n<meta name=\"description\" content=\"La marque Carolina Herrera (Grup Puig) a lanc\u00e9 son parfum pour un public f\u00e9minin qui aime la libert\u00e9 et la modernit\u00e9, CH212 Her. 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