Digital printing with white ink produces an eye-catching effect on the consumer in combination with the right support. This ink is usually applied to creative colored paper, preferably in dark tones to generate greater visual impact.
White ink is applied to all types of work, from visual identity elements, to creative advertising or commercial work to be displayed in crowded places and points of sale. The most commonly used applications are invitations, greetings, packaging, business cards, brochures, printing on metallized paper, etc.
It is also popularly used as a base for opaque colours in prints on transparent, translucent or coloured materials such as vinyl or methacrylate. This option substantially improves the quality of the print and enhances the colors of the image for a clear result.
In the final artwork, it is necessary to mark the area to be printed with white ink in a separate layer from the design using a plain ink named “White”, with the option of overprinting.
White ink can be combined with other finishes such as digital printing, selective varnish – as long as the substrate supports lamination – or die-cutting.
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