Dries Van Noten is an iconic Belgian firm in the world of fashion that is part of the Puig Group. Thanks to its avant-garde aesthetic, it is defined by transcending trends and time. On the occasion of the Christmas holidays they launched the Xmas campaign.
At Nexe Impressions, we have worked on this campaign together with its communication and marketing department, coordinating and carrying out the graphic production of this project. The result of this collaboration is a promotional gift consisting of a case-box, a custom-designed envelope and a postcard.
An interesting project: The revolutionary style of Dries Van Noten is reflected in the complexity of the finishes, presenting an emblematic product.
Specifications
CASE-BOX
Printing:
Offset UV, 4/0 CMYK inks
Paper:
Compact gray 2/c to the support of the rim and the bottom.
Old Mill Premium White 130 g. on the outer and inner lining of the hoop
Old Mill Premium White 190 g. on the bottom.
Finishes:
Gold stamping
Magnet closure
ENVELOPE
Printing:
LED UV, 4/4 CMYK inks
Paper:
Old Mill Premium White 190 g.
Finishes:
KURZ 415 stamping
Closure with adhesive strip with silicone band on the flap
POSTCARD
Printing:
LED UV, 4/1 CMYK inks
Paper:
Invercote G Graphic Cardboard 300 g.
Finishes:
Glossy UVI varnish with reserve