Puig – Carolina Herrera

Puig – Carolina Herrera

Good Girl

A treasure box guarding a secret, a mystery to be discovered. This is the first sensation you experience when you hold the book presentation of Good Girl perfume by Carolina Herrera, in your hands. A real challenge with regards graphic production: the velvet cover with gold embossing, laminated pages and inserts being just a few examples.

The Puig brand group wished to convey a bold, sensual and powerful personality. This is represented by gold embossing inside, as well as by the use of a combination of various textures, weights and sizes of the paper and reliefs within the pages of the book.

The Circo de Bazuka agency in Montreal and Paris, was responsible for the art direction of this captivating project.


Press kit