Nexe Impresions designed the press kit for the presentation of the perfume CH212 Her by Carolina Herrera (Grup Puig), to promote the product and its story among specialised journalists and influencers around the world. Apartamento Studios was in charge of devising the most suitable graphic concept.
The final product consists of a macro-packaging as a container box where several elements can be found: a skateboard, a book-fanzine, postcards, stickers and of course the bottle with the perfume.
Specifications
Box
Compact grey 2-sided Outer and inner lining Geltex Blanco Nieve of 111 g.
Pool with white Compacto on one side Folding pool liner of 250 g.
Lining printed in 2 + 0 with Pantone inks
Book
Format: 25,3 x 32,8 cm
Inside pages: 112 to 4 + 4 led uv on Paper Magno Gloss 150 g.
Covers: Geltex Blanco nieve of 115 g. printed in 4 + 0 wityh silk acrylic
Headbands: 4 + 4 Led UV on Paper Magno Gloss of150g.
Adhesive matt 170g printed on 4 + 0 and acrylic varnish
Binding: 2,5 mm hard cover, flat spine, with pink headbands and pink KURZ stamping
Finishing: bas-relief on the front cover 13,5 x 17 cm
Postcard
500 eco-friendly sheets open format: 10,00 x 15,00 cm
Backing: Recycled of 250 gr/m2
Printed on 1 side
Colour: CMYK
Sticker
600 stickers
Format: 45 x 30 cm Backing: Super Glossy High Grip
Adhesive of 180 gr/m2
Printed on 1 side in CMYK Lamination: Glossy 23µ on one side
Die-cutting: HD crease cut Half die-cut with 30 shapes
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